How to Make Your Flyers Rock Vegas Style
As a Las Vegas printer, Jackpot Printing makes flyers for all sorts of events, from crazy nightclub parties to multimillion product launches at trade shows. We’ve learned a few tricks about how to make your flyer rock just like those big budget jobs, whether you’re promoting a charity event, a business, or a VIP party.Colors Count. Ever seen a white flyer in Vegas? We haven’t either. Go bold or go home is a motto around here, and it applies to making a statement with bold color combinations that command attention. Granted, the choice of colors and imagery should always be brand and theme appropriate, but the main purpose of a flyer is to stop a prospective buyer in their tracks, and bold, full color printing can do exactly that. Consider using one larger image than several smaller ones. For larger orders, the best route would be offset flyer printing that provides umber crisp and sharp image quality and lets you save on economies of scale. For a very quick turnaround and for smaller orders, digital flyer printing may be a better route.
Five Ws. A flyer advertising an event is essentially a super short news story, so the formula of Who, What, Where, When and Why still applies. When Zappos.com, an internet retail giant, was creating flyers for their annual vendor appreciation event, the flyer featured exactly that: the name of the company, name of event, date, time, the location and why – the lineup of bands and the overall spirit of Madri Gras.
Discounts and Coupons. Your flyer will have a higher value if it offers something of value, like a discount or a coupon. We don’t have to tell you about how Vegas runs on discounts and how a coveted flyer can be your passport to fun at a top nightclub. Making a special offer part of the flyer extends its lifespan and increases the changes of the prospect customer connecting with your brand. If the purpose of the flyer is to drive traffic to your website, offer a promo coupon that they can use at checkout.
Need your flyers printed fast and cheap? Jackpot Printing offers full-color digital and offset printing and same day and next day service. See the artwork guidelines and free flyer templates. We ship around the nation and will hand-deliver your order in Las Vegas. Check out our easy online ordering or let us do a custom quote.